Digital Marketing - Dave Chaffey - 9780273746102

Digital Marketing - Dave Chaffey - 9780273746102

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South Africa
Product code
9780273746102
Bob Shop ID
652043614

Now in its fifth edition Digital Marketing (previously Internet Marketing) provides comprehensive practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook to help students understand digital marketing in the real world.

TITLE: Digital Marketing

AUTHOR: Dave Chaffey

SKU: 9780273746102

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 12/07/2012

PLACE PUBLISHED: United Kingdom

PAGES: 728

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 196 mm x 264 mm x 27 mm

WEIGHT: 1346 gr

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