Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Now in its fifth edition Digital Marketing (previously Internet Marketing) provides comprehensive practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook to help students understand digital marketing in the real world.
TITLE: Digital Marketing
AUTHOR: Dave Chaffey
SKU: 9780273746102
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 12/07/2012
PLACE PUBLISHED: United Kingdom
PAGES: 728
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 196 mm x 264 mm x 27 mm
WEIGHT: 1346 gr