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Digital Marketing Excellence: Planning, Optimizing and Integrating O - Dave Chaffey
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Digital Marketing Excellence: Planning, Optimizing and Integrating O - Dave Chaffey

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Product details

Condition
New
Location
South Africa
Product code
9780367444754
Bob Shop ID
648927511

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

TITLE: Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

AUTHOR: Dave Chaffey

SKU: 9780367444754

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 20220722

PLACE PUBLISHED: United Kingdom

PAGES: 638

DIMENSIONS: 246x174

WEIGHT: 1133

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