| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Softcover published by Kogan Page 2002
Owner's name in front cover and some highlighting in book.
This text describes, and demonstrates through examples and case studies, how to adopt the methods, technology and techniques pioneered in direct marketing and apply them in the broader context of integrated marketing.
