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Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact efficiency and return on investment of your activities.
TITLE: Direct Marketing in Practice
AUTHOR: Matthew Housden
SKU: 9780750624282
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 19/02/2002
PLACE PUBLISHED: United Kingdom
PAGES: 358
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 703 gr