Direct Marketing in Practice - Matthew Housden

Direct Marketing in Practice - Matthew Housden

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Condition
New
Location
South Africa
Product code
9780750624282
Bob Shop ID
631689856

Serves as a practical manual for all managers and marketers getting to grips with the techniques available to skilled direct marketers. This book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; and maximise the impact efficiency and return on investment of your activities.

TITLE: Direct Marketing in Practice

AUTHOR: Matthew Housden

SKU: 9780750624282

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 19/02/2002

PLACE PUBLISHED: United Kingdom

PAGES: 358

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 703 gr

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