Distinguishers: Winning Customers at Speed, Scale & Lower Costs by Sandra Vandermerwe & David Erixon

Distinguishers: Winning Customers at Speed, Scale & Lower Costs

Sandra Vandermerwe & David Erixon

Binding: Soft cover

Book Condition: Fair condition - clean and intact but there is a some wavy corrugations towards the last pages. It doesn't affect the contents or readability but it is not perfect. See photos.

Edition: 2021

This business book is different, going beyond digital disruption and business transformation.The authors introduce Distinguishers people, brands and businesses that win customers at speed, scale and lower costs. Distinguishers displace mature, stale brands & enterprises who the authors call Extinguishers.Distinguishers change consumer behaviour, delivering better outcomes for an expanding customer stakeholder universe. They open up space and create wealth using less resources better, that last longer. They use the technology differently. They know that customers wont pay for baggage that adds no value or humanity.It examines over 100 cases from all over the globe, revealing the recipe on how to become a Distinguisher. The formula they offer is practical, potent and 

Shake up disrupt the status Many examples to see why and how its done.Shape up frame the emerging Existing and emerging global trends, projecting a future world with fascinating new ideas and concepts to help frame the next normal.Speed up make things happen Trends, tools, tactics and practices being used and still evolving to do better what they can also do faster.Scale-up get and stay Tools and tactics used to scale up at low cost gets and keeps the enterprise ahead.

Follow the link below to view our other listings:

https://www.bidorbuy.co.za/seller/2157479/Blue_House_Books