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Do the Right Thing
Condition: Pre-owned; Very Good (VG)
Author: James F. Parker
Format: Hardcover
ISBN-10 : 0132343347
ISBN-13 : 978-0132343343
People matter most.
You know that. But most companies would rather slash costs, cut headcount, replace well-paid employees with lower-paid employees or outsourced workers, and reduce customer service. No wonder so many failwhile others focused on doing the right thing remain profitable and growth oriented for decades. James F. Parker shows why doing the right thing isnt just nave feel-goodism: its the most powerful rule for business success. Parkers stories wont just convince you: Theyll move you. Nave? No way. In this book, Southwest Airlines former CEO proves why doing whats right is the #1 rule of business success. James F. Parker tells how after 9/11, Southwest made three pivotal decisions: no layoffs, no pay cuts, and no-hassle refunds for any customer wanting them. The result: Southwest remained profitable and its revenue passenger miles for 4Q01 held steady while the rest of its industry nearly collapsed...and Southwests market cap soon exceeded all its major competitors combined.
| How We Grade Our Books New (N): Brand New Book Excellent (EX): The book has no torn or missing pages, has no writing or highlighting. It's like new. Very Good (VG): The book has no torn, missing pages, writing or highlighting. Might have some creases on the spine; no hard cracks; maybe slight forward lean and short inscription inside; perhaps very minor bumping on the corners of the book. Good (G): This book has no large tears or any missing pages, but it may contain very little writing or highlighting. A few creases on the spine, perhaps a forward lean, bumping on corners or shelf wear; maybe an inscription inside or some shelf wear or a small tear or two on the dustjacket. Acceptable (AC): This book has no missing pages and may have considerable writing or highlighting but the text must not be obscured.
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