E-Business & E-Commerce Management: Strategy, Implementation and Practice 5th Edition

E-Business & E-Commerce Management: Strategy, Implementation and Practice

Condition: ; Very Good (VG)

Author: Dave Chaffey

Format: Paperback

Edition: 5th

ISBN-10 : 0273752014
ISBN-13 : 978-0273752011

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.