E-Commerce Marketing & Online Digital Markets in South Africa

E-Commerce Marketing & Online Digital Markets in South Africa

The course can be completed at your own pace. Once you pay then you will receive the link to the modules. If you need additional assistance then this is available. You will also be added to a whatsapp group where you can field questions as well as share your experiences. You will also receive a workbook/manual that you can use to refer to. This will be sent in an electronic format.

Introductory offer: R495 - Course starts on 26 March and runs every weekday for 2 hours. Register now to avoid disappointment. This early bird price runs till end March 2025. Pay online or via EFT. You can also pay it over 3 months interest free using your PAYFLEX account.

Course Overview:

This course is designed for entrepreneurs, small business owners, and individuals looking to expand their retail operations into e-commerce using third-party seller platforms in South Africa. It answers key questions like:

• Can you make money online in South Africa?
• How do third-party platforms like Takealot MARKETPLACE , Amazon, Bobshop, Loot, Makro MARKETPLACE , Yaga, Gumtree, and Leroy Merlin work?
• What are the risks and challenges?
• What are the benefits for local businesses transitioning from brick-and-mortar retail? Or adding an eCommerce stream

Module 1: Understanding E-Commerce in South Africa

• Overview of the South African e-commerce market
• Consumer behavior and online shopping trends
• Key players and platforms for online selling
• Legal and tax considerations for e-commerce businesses

Module 2: Selling on Third-Party Platforms

• Pros and cons of selling on third-party platforms vs. your own website
• Breakdown of platform-specific seller requirements (Takealot, Amazon, Bobshop, Loot, etc.)
• Fees, commissions, and fulfillment models (FBM vs. FBA/Fulfillment by Takealot)
• Setting up a seller account and listing products effectively

Module 3: E-Commerce Marketing & Sales Strategies

• Digital marketing fundamentals for e-commerce (SEO, PPC, email marketing, social media marketing)
• Leveraging platform-specific advertising vs. Google Ads (Takealot Ads, Amazon Sponsored Listings, etc.)
• Influencer marketing and affiliate marketing for e-commerce growth
• Customer engagement and retention strategies

Module 4: Managing Logistics & Order Fulfillment

• Shipping and courier options for South African sellers
• Inventory management and warehousing
• Handling returns and customer service efficiently
• Understanding the role of drop shipping and local suppliers

Module 5: Risks, Challenges & How to Overcome Them

• Common pitfalls of online selling (fraud, chargebacks, platform suspensions)
• Managing cash flow and profitability in e-commerce
• Navigating competition and pricing strategies
• Avoiding legal and compliance issues

Module 6: Routes to Market & Traffic Generation

• Understanding different e-commerce routes to market (marketplaces, own website, social commerce)
• Driving traffic through organic and paid strategies
• Leveraging social media platforms and marketplaces for visibility
• Risks of different routes to market and how to mitigate them

Module 7: Logistics & Delivery Modes

• Click-and-collect models and how they work
• Courier delivery options and selecting the right partner
• Last-mile delivery challenges and solutions
• Managing customer expectations for delivery times and service levels

Module 8: Scaling & Growing Your E-Commerce Business

• Expanding to multiple platforms and cross-border selling
• Building a brand outside third-party marketplaces
• Using analytics and data-driven decision-making
• Transitioning from part-time to full-time e-commerce business

Final Project and Completion

• Participants will create a business plan for launching or expanding their e-commerce store.
• Participants will apply to product appropriate third party seller platforms and create at least one third party seller platform store.
• Certificate awarded upon completion of the course and project completion.

Who Should Take This Course?

• Retail business owners looking to expand online
• Individuals interested in making money through e-commerce
• Entrepreneurs exploring online business opportunities
• Anyone looking to understand how online marketplaces work in South Africa

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