E-strategy Pure & Simple - Michel Robert,Bernard Racine
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Synopsis: This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business: demand aggregation; build to order; customer self-service; producer direct; channel integration; informatics; product rebundling; market exchanges; dynamic pricing; and portals. These pointer or e-Drivers can be used to construct a coherent strategy that optimizes the use of the Internet to support the business direction of a company.
Title: E-strategy Pure & Simple
Sub Title: Connecting Your Internet Strategy to Your Business Strategy
Author: Michel Robert,Bernard Racine
Publisher: McGraw-Hill
Year: 2001
Number of pages: 173
ISBN: 9780071371780
Condition: Used
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