Effective Communication In Organisations - Preparing Messages That Communicate (Paperback, 3rd Revis

Effective Communication in Organisations caters for the needs of learners in business communication at universities, technikons and private colleges.The new edition uses an outcomes-based approach to communicating and covers the syllabuses of Business Communication studies for:

• the Institute of Marketing Management (IMM)
• the Institute of Administration and Commerce (IAC) and
• the South African Institute of Chartered Secretaries and Administrators (CIS).

In addition, it provides criteria and checklists designed to help learners prepare their own messages. Discussion topics and practical exercises form the basis of assessment in the book. The new edition includes a special section on electronic forms of communication, including e-mail and the Internet.