Elastic - Leonard Mlodinow - 9780241335192

The bestselling author of The Drunkard's Walk and Subliminal unlocks the secrets of flexible thinking. What do Pokemon Go and Mary Shelley's Frankenstein have in common? Why do some businesses survive and others fail at the first sign of change? What gives the human brain the edge over computers? The answer: Elastic Thinking. It's an ability we all possess and one that we can all learn to hone in order to succeed at work and in our everyday lives. Here Leonard Mlodinow whose own flexible thinking has taken him from physics professor to TV scriptwriter and bestselling author takes us on a revelatory exploration of how elasticity works. He draws on cutting-edge neuroscience to show how millennia ago our brains developed an affinity for novelty idea generation and exploration. He discovers how flexible thinking enabled some of the greatest artists writers musicians and innovators to create paradigm shifts. He investigates the organisations that have demonstrated an elastic ability to adapt to new technologies. And he reveals how you can test your own brain power and increase your capacity for elastic thinking. By uncovering the secrets of our flexible minds Elastic explains how to thrive in an endlessly dynamic world at a time when an ability to adapt is more important than ever before.

TITLE: Elastic

AUTHOR: Leonard Mlodinow

SKU: 9780241335192

PUBLISHER: Penguin Books Ltd

DATE PUBLISHED: 20/03/2018

PLACE PUBLISHED: United Kingdom

PAGES: 272

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 153 mm x 234 mm x 19 mm

WEIGHT: 359 gr