Electronic Commerce - Gary Schneider

Electronic Commerce - Gary Schneider

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Electronic Commerce - Gary Schneider


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.Offers comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the developments from the field that equips readers with a solid understanding of the dynamics of this fast-paced industry.

Packed with real-world examples and business cases, ELECTRONIC COMMERCE, 11E continues to lead the market with its cutting-edge coverage of all things e-commerce. Comprehensive coverage of emerging online business strategies, up-to-the-minute technologies, and the latest developments from the field equips readers with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, online payment processing systems, and much more. In addition, "Business Case Approaches" and "Learning From Failure" boxes highlight the experiences of actual companies to illustrate real-world practice in action.

TITLE: Electronic Commerce

AUTHOR: Gary Schneider

SKU: 9781285425436

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 07/05/2014

PLACE PUBLISHED: United States

PAGES: 640

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 188 mm x 233 mm x 23 mm

WEIGHT: 922 gr

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