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Elmer Wheeler Courses International
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Elmer Wheeler was a motivational speaker back in the thirties, and across the span of his career, he wrote many books on how to sell. He is the guy that coined the phrase "don't sell the steak, sell the sizzle".
This medal from the Elmer Wheeling Sales Training Institute bears Mr. Wheeling's portrait on the front. On the back...."awarded to a Grade A Sizzler"
