Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and drive your e-business forward.
TITLE: eMarketing eXcellence
AUTHOR: P. R. Smith
SKU: 9780750689458
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 15/05/2008
PLACE PUBLISHED: United Kingdom
PAGES: 508
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 191 mm x 248 mm
WEIGHT: 1103 gr