eMarketing eXcellence - P. R. Smith

eMarketing eXcellence - P. R. Smith

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Condition
New
Location
South Africa
Product code
9780750689458
Bob Shop ID
620261986

Combines approaches to marketing planning with the use of e-models and e-tools. This book shows you how to: draw up an outline e-marketing plan; evaluate and apply e-marketing principles and models; integrate online and offline communications; implement customer-driven e-marketing; reduce costly trial and error; and drive your e-business forward.

TITLE: eMarketing eXcellence

AUTHOR: P. R. Smith

SKU: 9780750689458

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 15/05/2008

PLACE PUBLISHED: United Kingdom

PAGES: 508

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 191 mm x 248 mm

WEIGHT: 1103 gr

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