emarketing The Essential Guide to Marketing in a Digital World  5th Edition emarketing The Essential Guide to Marketing in a Digital World  5th Edition
emarketing The Essential Guide to Marketing in a Digital World  5th Edition emarketing The Essential Guide to Marketing in a Digital World  5th Edition

emarketing The Essential Guide to Marketing in a Digital World 5th Edition

1 available / secondhand
R99.00
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Product details

Condition
Secondhand
Location
South Africa
Product code
9780620565158
Bob Shop ID
641182428
.The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world case studies showing the application of digital best practice. Other important updates include: Expansion of the THINK section to better position itself as a platform for approaching the rest of the book and the marketing process overall. Enormous improvements to the Market Research and Strategy chapters and the addition of a Content Strategy chapter. New Usability Design chapter. Expansion of the Video Marketing and Mobile chapters to reflect the growing importance of these areas in the digital landscape

**Condition would be considered average, this is a secondhand textbook**
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