Emotionomics: Leveraging Emotions for Business Success

Author: Dan Hill

Format: Large Hardcover

Condition: Very Good

For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. But many companies have not yet accepted that fact, much less acted on it.

Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage.

Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.

Description of book condition:

New  Brand new and unread book.

As New  A secondhand book that can easily pass for a new one.

Very Good  Book is in great condition with only a minor blemish here and there.

Good  Book shows visible reading wear but nothing serious.

Fair  Book shows clear and more significant wear, especially on the cover, but is still solid and intact.

Worn  Book shows severe wear and tear while still being intact (commonly known as a "reading copy"). Worn books are still good perfect for a good read, all pages will be intact with none threatening to fall out.