Entrepreneurship and How to Establish Your Own Business

About the Author Cecile Nieuwenhuizen is the consulting editor of Marketing for Entrepreneurs and Management for Entrepreneurs. Product Description A four-step process for developing business ideas and establishing an enterprise is laid out in this guide for business students and would-be entrepreneurs. Among the concepts presented are analysing the small business and enterprise environment, focusing on the development of business ideas and a feasibility plan, testing the viability of the idea and creating a practical business plan, and familiarizing oneself with legal and other regulatory requirements prior to setting up the business. The book's interactive approach makes it particularly appropriate for self-study.

Softcover. English. Juta Academic. 2004. ISBN: 9780702155420. 200 pp. Fair. Book No: 64629