ESS OF SERVICE MARKETING 3ED - WIRTZ

Name: ESS OF SERVICE MARKETING 3ED - WIRTZ
SKU: 9781292089959
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New

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South Africa

Product code

9781292089959

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672637545

Essentials of Services Marketing 3e is meant for courses directed at undergraduate and polytechnic students especially those heading for a career in the service sector whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

TITLE: ESS OF SERVICE MARKETING 3ED

AUTHOR: WIRTZ

SKU: 9781292089959

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 02/05/2017

BINDING: Paperback / softback

CONDITION: New

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