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Essentials of Marketing - Jim Blythe
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Essentials of Marketing - Jim Blythe

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Product details

Condition
New
Location
South Africa
Product code
9780273717362
Bob Shop ID
652043602

This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques up-to-date topics such as green issues post-modern thinking relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.

TITLE: Essentials of Marketing

AUTHOR: Jim Blythe

SKU: 9780273717362

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 10/09/2008

PLACE PUBLISHED: United Kingdom

PAGES: 360

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 261 mm x 194 mm x 17 mm

WEIGHT: 830 gr

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