Similar products
| Main centres: | 1-3 business days |
| Regional areas: | 3-4 business days |
| Remote areas: | 3-5 business days |
Essentials of marketing introduces the fundamentals upon which effective marketing strategies are based. This updated third edition includes information and strategies that are crucial in the world of marketing today. A new chapter on Marketing planning, implantation and control adds value to this successful publication. This work is ideal for the marketing practitioner who wants a practical approach to the issues of marketing today.| By: | Michael Cant |
| Pages: | 186 |
| Publisher: | Juta Legal and Academic Publishers |
| Format: | Paperback |
| Isbn: | 0-7021-7769-5 |
| Isbn13: | 978-0-7021-7769-9 |
