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Understanding the customer identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike.
TITLE: Essentials of marketing
AUTHOR: Mike Cant
SKU: 9781485121268
PUBLISHER: Juta & Company Ltd
DATE PUBLISHED: 09/01/2017
PLACE PUBLISHED: South Africa
PAGES: 240
BINDING: Paperback / softback
LANGUAGE: English