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Essentials Of Marketing (Paperback, 5th Edition)
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Essentials Of Marketing (Paperback, 5th Edition)

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Condition
New
Location
South Africa
Product code
YZTY-4511-G560
Bob Shop ID
328400689
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This item is sold brand new. It is ordered on demand from our supplier and is usually dispatched within 4 - 8 working days



Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

Features

SummaryUnderstanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century...
AuthorMike Cant
PublisherJuta Legal and Academic Publishers
Release date20170109
Pages209
ISBN1-4851-2126-4
ISBN 13978-1-4851-2126-8
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