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Essentials Of Marketing (Paperback, 5th Edition)

Essentials Of Marketing (Paperback, 5th Edition)

Secondhand 1 available
R250.00
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Condition
Secondhand
Location
South Africa
Product code
BB-0349
Bob Shop ID
653290233

Essentials Of Marketing (Paperback, 5th Edition) by Mike Cant

product in good condition

Understanding the customer, identifying opportunities and threats in the market and integrating the elements of marketing in a suitable and winning combination are all paramount to the survival of organisations in the 21st century. Essentials of Marketing explains the fundamental aspects of marketing alike. It is a must-have resource for those responsible for keeping their organisations abreast with the latest developments in the marketing environment.

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