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A complete guide to the design execution analysis and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined engaging way it equips readers with the core knowledge and skills needed to manage marketing research effectively.
TITLE: ESSENTIALS OF MARKETING REASERCH 6ED
AUTHOR: BABIN,B
SKU: 9781305263475
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 01/04/2015
BINDING: Mixed media product
CONDITION: New