Name: ESSENTIALS OF MARKETING RESEARCH 5ED - ZIKMUND,W
SKU: 9781133273431
Price: 235.00 ZAR
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ESSENTIALS OF MARKETING RESEARCH 5ED - ZIKMUND,W

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Placing readers in the role of manager ESSENTIALS OF MARKETING RESEARCH 5E International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic core marketing research tasks. The book succinctly addresses the design collection analysis and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field the Fifth Edition also features an increased emphasis on behavioral tracking social networking smart phones and the resulting impact on marketing research.

TITLE: ESSENTIALS OF MARKETING RESEARCH 5ED

AUTHOR: ZIKMUND,W

SKU: 9781133273431

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 24/04/2012

BINDING: Mixed media product

CONDITION: New

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