Essentials of Marketing Research - William G. Zikmund - 9781439080900

Essentials of Marketing Research - William G. Zikmund - 9781439080900

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South Africa
Product code
9781439080900
Bob Shop ID
652185971

A marketing textbook that offers information on how to harness the design collection analysis and reporting of data to enhance your company's profits.

TITLE: Essentials of Marketing Research

AUTHOR: William G. Zikmund

SKU: 9781439080900

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 29/07/2009

PLACE PUBLISHED: United States

PAGES: 456

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 216 mm x 274 mm x 18 mm

WEIGHT: 900 gr

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