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A complete guide to the design execution analysis and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined engaging way it equips readers with the core knowledge and skills needed to manage marketing research effectively.
TITLE: Essentials of Marketing Research (with Qualtrics 1 term (6 months) Printed Access Card)
AUTHOR: Barry J. Babin
SKU: 9781305263475
PUBLISHER: Cengage Learning Inc
DATE PUBLISHED: 01/04/2015
PLACE PUBLISHED: United States
PAGES: 512
BINDING: Mixed media product
LANGUAGE: English
DIMENSIONS: 217 mm x 277 mm x 19 mm
WEIGHT: 1043 gr