Essentials of Marketing Research (with Qualtrics 1 term (6 months) P - Barry J. Babin

Essentials of Marketing Research (with Qualtrics 1 term (6 months) P - Barry J. Babin

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New
Location
South Africa
Product code
9781305263475
Bob Shop ID
620269448

A complete guide to the design execution analysis and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined engaging way it equips readers with the core knowledge and skills needed to manage marketing research effectively.

TITLE: Essentials of Marketing Research (with Qualtrics 1 term (6 months) Printed Access Card)

AUTHOR: Barry J. Babin

SKU: 9781305263475

PUBLISHER: Cengage Learning Inc

DATE PUBLISHED: 01/04/2015

PLACE PUBLISHED: United States

PAGES: 512

BINDING: Mixed media product

LANGUAGE: English

DIMENSIONS: 217 mm x 277 mm x 19 mm

WEIGHT: 1043 gr

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