Essentials of Services Marketing - Jochen Wirtz

Essentials of Services Marketing - Jochen Wirtz

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South Africa
Product code
9781292089959
Bob Shop ID
632635374

Essentials of Services Marketing 3e is meant for courses directed at undergraduate and polytechnic students especially those heading for a career in the service sector whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.

TITLE: Essentials of Services Marketing

AUTHOR: Jochen Wirtz

SKU: 9781292089959

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 02/05/2017

PLACE PUBLISHED: United Kingdom

PAGES: 720

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 218 mm x 277 mm x 26 mm

WEIGHT: 1524 gr

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