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The effective marketing of an event involves a range of components from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences expositions corporate meetings festivals fairs and other events.
TITLE: Event Marketing
AUTHOR: Leonard H. Hoyle
SKU: 9780471401797
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 12/06/2002
PLACE PUBLISHED: United States
PAGES: 256
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 200 mm x 246 mm x 18 mm
WEIGHT: 620 gr
