Event Marketing - Leonard H. Hoyle

Event Marketing - Leonard H. Hoyle

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New
Location
South Africa
Product code
9780471401797
Bob Shop ID
620239359

The effective marketing of an event involves a range of components from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is the first to cover all aspects of marketing conferences expositions corporate meetings festivals fairs and other events.

TITLE: Event Marketing

AUTHOR: Leonard H. Hoyle

SKU: 9780471401797

PUBLISHER: John Wiley and Sons Ltd

DATE PUBLISHED: 12/06/2002

PLACE PUBLISHED: United States

PAGES: 256

BINDING: Hardback

LANGUAGE: English

DIMENSIONS: 200 mm x 246 mm x 18 mm

WEIGHT: 620 gr

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