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Exploring Innovation By David Smith
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Exploring Innovation By David Smith

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Product details

Condition
Secondhand
Location
South Africa
Product code
GOR002455115
Bob Shop ID
477805002

Author: David Smith

Binding Type: Paperback

ISBN: 9780077121235

Publisher: McGraw-Hill Education - Europe

Year Published: 2009-11-01

Condition: Used

Delivery to your door: 13 to 21 working days

All VAT and Duties included in purchase price

The second edition of Exploring Innovation offers a contemporary and fresh perspective on innovation in all its forms. Written with business students in mind, the book provides a clear and comprehensive introduction to defining, analysing, managing and fostering innovation. The book's lively, accessible style and many examples and cases of innovative products and services bring the new frontiers of business to life. The new edition has been comprehensively updated to feature: *More coverage on the commercial aspects of innovation and business models *Greater emphasis on user innovation *An introduction to the concept of open innovation*Fully revised coverage of innovation strategy *Expanded material on the management of innovation, linking a number of managerial techniques to a specific model of the management process.

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