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Exploring Public Relations - Ralph Tench
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Exploring Public Relations - Ralph Tench

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Product details

Condition
New
Location
South Africa
Product code
9780273757771
Bob Shop ID
639520708

Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life and includes many case studies activity exercises discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject.

TITLE: Exploring Public Relations

AUTHOR: Ralph Tench

SKU: 9780273757771

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 28/11/2013

PLACE PUBLISHED: United Kingdom

PAGES: 600

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 196 mm x 266 mm x 22 mm

WEIGHT: 1086 gr

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