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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experien - Gerry Johnson
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Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experien - Gerry Johnson
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Short Description
Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simula...
Full bibliographic data for Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation
- Title
- Exploring Strategy Text & Cases Plus MyStrategyLab and The Strategy Experience Simulation
- Authors and contributors
- By (author) Gerry Johnson, By (author) Richard Whittington, By (author) Kevan Scholes
- Physical properties
- Format: Mixed media product
Width: 196 mm
Height: 264 mm
Thickness: 31 mm
Weight: 1,646 g - Audience
- College/higher education
- Language
- English
- ISBN
- ISBN 13: 9780273737025
ISBN 10: 0273737023 - Classifications
- Dewey:658.4012
Nielsen BookScan Product Class:S4.0T
BISAC category code:BUS063000 - Edition
- 9, Revised
- Edition statement
- 9th Revised edition
- Illustrations note
- col. Illustrations, col. ports.
- Publisher
- Pearson Education Limited
- Imprint name
- FINANCIAL TIMES PRENTICE HALL
- Publication date
- 01 February 2011
- Publication City/Country
- Harlow/GB
- Main description
- Exploring Strategy has sold a staggering 900,000 copies worldwide, thanks to its outstanding and engaging view of strategy in the world we live in. It equips readers with a detailed understanding of the issues and techniques of strategy, using illustration from real companies to make sense of the subject. With unique and powerful learning tools such as inspiring case studies, a new strategy simulation and video assignments, Exploring Strategy provides a proven high quality resource that you shouldn't be without.
- Table of contents
- 1 Introducing Strategy Part I - THE STRATEGIC POSITIONIntroduction to Part I2 The environment3 Strategic Capabilities4 Strategic Purpose5 Culture and StrategyCommentary on Part I The Strategic Position Part II - STRATEGIC CHOICES Introduction to Part II6 Business Strategy7 Corporate strategy and diversification8 International strategy9 Innovation and entrepreneurship10 Mergers, acquisitions and alliancesCommentary on Part II Strategic Choices Part III - STRATEGY IN ACTIONIntroduction to Part III11 Evaluation strategies12 Strategy development processes13 Organising for success14 Leadership and strategic change15 The practice of strategyCommentary on Part III Strategy in Action