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Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing communications and international business.
TITLE: Facets of Corporate Identity Communication and Reputation
AUTHOR: MELEWAR,T
SKU: 9780415405287
PUBLISHER: Taylor & Francis Ltd
DATE PUBLISHED: 01/04/2008
PLACE PUBLISHED: United Kingdom
PAGES: 238
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 159 mm x 235 mm
WEIGHT: 386 gr