Facets of Corporate Identity Communication and Reputation - MELEWAR,T

Facets of Corporate Identity Communication and Reputation - MELEWAR,T

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Condition
New
Location
South Africa
Product code
9780415405287
Bob Shop ID
632668413

Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing communications and international business.

TITLE: Facets of Corporate Identity Communication and Reputation

AUTHOR: MELEWAR,T

SKU: 9780415405287

PUBLISHER: Taylor & Francis Ltd

DATE PUBLISHED: 01/04/2008

PLACE PUBLISHED: United Kingdom

PAGES: 238

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 159 mm x 235 mm

WEIGHT: 386 gr

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