Fashion Entrepreneur: Starting Your Own Fashion Business - Burke, Sandra

Paperback. English. Burke Publishing. 2009. In fair condition.

Fashion Entrepreneur, now in its 2nd EDITION, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing, and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. This book explains: How to become an entrepreneur, How to research the market, spot and exploit the opportunities, How to finance the business and keep accounts, How to write an innovative business plan, How to design and manufacture your products, or develop a service, How to brand, market, and sell your products.