Main centres: | 1-3 business days |
Regional areas: | 3-4 business days |
Remote areas: | 3-5 business days |
Marketing is a firmly established element of fashion and clothing courses. This book discusses contemporary issues faced by fashion marketers with British and international examples. It embraces an integrated approach to marketing communications with elements covering personal shopping and the use of celebrity endorsements.
TITLE: Fashion Marketing
AUTHOR: EASEY,M
SKU: 9780632051991
PUBLISHER: John Wiley and Sons Ltd
DATE PUBLISHED: 30/10/2001
PLACE PUBLISHED: United Kingdom
PAGES: 208
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 172 mm x 244 mm x 13 mm
WEIGHT: 450 gr