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For courses in Introduction to the Fashion Industry Introduction to the Fashion Business Fashion Merchandising Fashion Marketing Fashion Manufacturing Fashion Design and Fashion Analysis. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials apparel and accessories as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus chapter objectives review questions terminology and projects to aid in reviewing the subject matter. This edition includes new information on globalization manufacturing technologies branding retailing and more! Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating full-color photographs and illustrations on every page DK titles will add meaning to expository text and make learning accessible and fun. Other DK hallmarks include cross-section views 3D models and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson you can see DK in a whole new way! For a complete listing of titles please visit: http://us.dk.com/pearson
TITLE: Fashion: Pearson New International Edition
AUTHOR: Gini Stephens Frings
SKU: 9781292039497
PUBLISHER: Pearson Education Limited
DATE PUBLISHED: 01/11/2013
PLACE PUBLISHED: United Kingdom
PAGES: 500
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 216 mm x 279 mm x 18 mm
WEIGHT: 1200 gr