One Billion Customers: Lessons from the Front Lines of Doing Business in China

Hardcover

First Edition 2005

Customers find the book extraordinary, entertaining, and a good primer for anyone looking to conduct business in China. They say it's a great source of insights into conducting business in the country and understanding the Chinese consumer base. Readers also appreciate the skillful storytelling and find the author interesting.

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.