Financial Times Guide to Business Development - Ian Cooper

With over 650 tips tactics techniques and thought provoking business questions The Financial Times Guide to New Business Development is the authoritative down-to-earth guide to attracting more customers and clients getting them to pay the prices you want and influencing them to recommend others to buy from you as well. What do we have to do to be more successful? How do we attract new customers and clients? How do we work more effectively with the customers or clients we already have? How do we generate more profit? By the time you have read and digested the 650+ tips tools techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results. I am 100% confident that you will find the book engaging provocative and informative and that if you follow the steps you will automatically experience massive improvements in your business development results. - Ian Cooper Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards.

TITLE: Financial Times Guide to Business Development

AUTHOR: Ian Cooper

SKU: 9780273759539

PUBLISHER: Pearson Education Limited

DATE PUBLISHED: 26/04/2012

PLACE PUBLISHED: United Kingdom

PAGES: 192

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 160 mm x 235 mm x 14 mm

WEIGHT: 374 gr