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SKU: 9780273759539 Title: Financial Times Guide to Business Development - Ian Cooper Author: Ian Cooper Description: With over 650 tips tactics techniques and thought provoking business questions The Financial Times Guide to New Business Development is the authoritative down-to-earth guide to attracting more customers and clients getting them to pay the prices you want and influencing them to recommend others to buy from you as well. What do we have to do to be more successful? How do we attract new customers and clients? How do we work more effectively with the customers or clients we already have? How do we generate more profit? By the time you have read and digested the 650+ tips tools techniques and strategic questions in this book you will have the answers to all of these questions. You will also know what to do to get bigger and better results. I am 100% confident that you will find the book engaging provocative and informative and that if you follow the steps you will automatically experience massive improvements in your business development results. - Ian Cooper Shortlisted for the Innovation and Entrepreneurship category in the 2012 Chartered Management Institute's Management Book of the Year Awards. Publisher: Pearson Education Limited Pagination: 192 Language: English Subject: Business & Management Format: Paperback / softback Country: United Kingdom Date: 26/04/2012 Product: Management & Business: General Weight: 374 gr Dimensions: 160 mm x 235 mm x 14 mm
