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Foundations of Marketing - John Fahy - 9780077167950

Foundations of Marketing - John Fahy - 9780077167950

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South Africa
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9780077167950
Bob Shop ID
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Valued by instructors and students alike Foundations of Marketing presents an accessible introduction to Marketing. Packed with examples and end of chapter case studies highlighting the real world application of marketing concepts this fully updated 5th Edition features a dedicated chapter on digital marketing whilst the focus on customer value is retained throughout the text. Discover: A framework for digital marketing and social media that will help students navigate this rapidly changing fieldHow marketing adds value to customers and organisationsHow innovative brand positioning drives commercial successHow companies in the service sector such as Paddy Power build a loyal customer baseHow viral campaigns are an effective marketing tool for charitable organisations like the Rainforest Alliance

TITLE: Foundations of Marketing

AUTHOR: John Fahy

SKU: 9780077167950

PUBLISHER: McGraw-Hill Education - Europe

DATE PUBLISHED: 16/03/2015

PLACE PUBLISHED: United States

PAGES: 384

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 197 mm x 264 mm x 16 mm

WEIGHT: 1 gr

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