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Free: The Future of a Radical Price - Anderson, Chris

Name: Free: The Future of a Radical Price - Anderson, Chris
SKU: Id-62569
Price: 125.00 ZAR
Availability: InStock

1 available / secondhand

R125.00

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Condition

Secondhand

Location

South Africa

Product code

Id-62569

Bob Shop ID

642627411

The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for. Known as 'Freemium,' this combination of free and paid is emerging as one of the most powerful digital business models. In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and businesses alike. In the twenty-first century, Free is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.

Softcover. English. Hachette Books. 2009. ISBN: 9781905211487. 288 pp. Fair, name inside. Book No: 62569

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