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Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize the opportunities challenges and threats and the strategic framework and tools for thinking about internationalization.
TITLE: From Local Champions To Global Masters
AUTHOR: Paul Verdin
SKU: 9780333947302
PUBLISHER: Palgrave Macmillan
DATE PUBLISHED: 27/09/2001
PLACE PUBLISHED: United Kingdom
PAGES: 208
BINDING: Hardback
LANGUAGE: English
DIMENSIONS: 152 mm x 229 mm
WEIGHT: 477 gr