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From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer
From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer

From Witblits to Vuvuzelas: Marketing in the New South Africa by Dale Hefer

Secondhand 1 available
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Condition
Secondhand
Location
South Africa
Product code
S Business Carousel LG
Bob Shop ID
653179149
From Witblits to Vuvuzelas: Marketing in the New South Africa
by Dale Hefer
In From Witblits to Vuvuzelas, Dale Hefer, founding director of the Chillibush Group of Companies, shares a wealth of advice with South African marketers in the New South Africa. In a rapidly evolving industry, new and innovative ways of understanding target markets, objectives and go-to market opportunities are required. For this reason, the book dispels popular myths about which part of the population makes up the main market, provides novel guidelines based on the authors years of experience with clients and incorporates invaluable insight from local marketing legends. Personal anecdotes illustrate key concepts, while the main focus of the book is on our diverse culture and the challenges and pitfalls that marketers encounter in this country. Informative, witty and accessible, From Witblits to Vuvuzelas is an essential tool for anyone in the marketing industry or for those who want to enter the world of marketing.

Binding: Soft

Book Condition: Good

Edition: First 2010

Pages: 169


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