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Fundamentals of Marketing - Paul Baines

Name: Fundamentals of Marketing - Paul Baines
SKU: 9780198748571
Price: 841.00 ZAR
Availability: SoldOut

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New

Location

South Africa

Product code

9780198748571

Bob Shop ID

631659775

Incorporating the big brand case studies unique expert insights and engaging learning features of the best-selling Marketing by Baines Fill and Rosengren Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.

TITLE: Fundamentals of Marketing

AUTHOR: Paul Baines

SKU: 9780198748571

PUBLISHER: Oxford University Press

DATE PUBLISHED: 11/05/2017

PLACE PUBLISHED: United Kingdom

PAGES: 408

BINDING: Paperback / softback

LANGUAGE: English

DIMENSIONS: 192 mm x 247 mm x 18 mm

WEIGHT: 779 gr

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