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Incorporating the big brand case studies unique expert insights and engaging learning features of the best-selling Marketing by Baines Fill and Rosengren Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to build their theoretical understanding of marketing into skilful practice.
TITLE: Fundamentals of Marketing
AUTHOR: Paul Baines
SKU: 9780198748571
PUBLISHER: Oxford University Press
DATE PUBLISHED: 11/05/2017
PLACE PUBLISHED: United Kingdom
PAGES: 408
BINDING: Paperback / softback
LANGUAGE: English
DIMENSIONS: 192 mm x 247 mm x 18 mm
WEIGHT: 779 gr