FUTURE SHOCK- ALVIN TOFFLER

Book: Paperback. Good condition for age. 1980 ed. 517 pages.

A review from a reader on Amazon.com: After reading The Deviant's Advantage, Media Virus, and a little bit of what Faith Popcorn wrote I wanted to find the source of their wisdom. Aside from personal experience, where do a lot of our ideas come from? I think one of those sources is a visionary named Alvin Toffler.

Even though this book was written in 1971, it is still totally relevant. I you want to know where society is headed you need a thorough understanding of where we came from, where we are currently, and what the best in the field once predicted where we will be. Even though Toffler wasn't completely accurate, his trajectory of foresight was both accurate and enlightening.

Future Shock provides a model for the future aspiring Futurist. His theories merge physics, math, and sociology(acceleration, and growth of society); sociological architecture (designing society for the short term but making it adaptable for the future); an extremely accurate parallel to Douglas Coupland's Generation X (transient youth and the resulting political apathy); I could just go on - Future shock is a treasure trove of insights.

What I loved the most was his prediction of "neural devices that increase sensitivity to texture..." Faith Popcorn made the same prediction - a FULL 30 years after Toffler! Even Faith seems to borrow from a 30 year old book.

This book has something for every one interested in the humanities, business (Marketing was my reason), or just reading interesting books.