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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

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Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing

Name: Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing
SKU: BOB89-30
Price: 425.00 ZAR
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Condition

Secondhand

Location

South Africa

Product code

BOB89-30

Bob Shop ID

682453548

Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing edited by Daniel L. Wardlow, PhD, is a scholarly exploration of LGBTQ+ consumer behavior. It examines marketing practices, identity, and commerce, combining theory with practical research issues to highlight the intersection of sexuality and consumer culture. Written in English.

Bibliographic Details:

Title: Gays, Lesbians, and Consumer Behavior: Theory, Practice, and Research Issues in Marketing
Editor: Daniel L. Wardlow, PhD
Publisher: Haworth Press
Publication Date: 1996
Binding: Hardcover
Seller Code: BOB89-30
Condition: Like new
Dimensions: 23.0 cm x 15.0 cm x 2.5 cm
Weight: 600 g
ISBN: 9781560248225